CLIENT’S BACKGROUND

Avis Rent-a-Car Philippines and its subsidiaries are proud to be part of one of the most recognized car rental brands globally, boasting around 5,500 locations across more than 165 countries. With over four decades in the transporation industry and a rich legacy of innovation in the Philippine car rental market, Avis ranks among the leading brands in the world for customer loyalty. Its operations span multiple segments of the car rental market, including airport transfer services, point-to-point car transfers, hourly car hire, chauffeur-driven rentals, and self-driven car options.

OUR PROCESS

THE PROBLEM

With a number of competitors entering the car rental space, Avis Philippines faced the challenge of enhancing their online presence to meet the evolving needs of today’s consumers. The goal was to generate more leads, boost sales, and connect with influencers to expand its reach.

THE brief

Amplify Avis Philippines' digital footprint, drive meaningful engagement, and generate sales from their different serviced regions. This involved leveraging innovative strategies to create a robust online community, attract potential customers, and highlight the unique services they offer.

THE solution

To tackle this challenge, we implemented a comprehensive, multi-platform digital marketing strategy that included:

Content Creation

We created engaging and relevant content tailored for social media to enhance their online presence and connect with their audience.

Influencer Marketing

We collaborated with key local influencers to broaden their reach and credibility, encouraging their followers to consider Avis Philippines for their car rental needs.

Paid Ads

We targeted ads on social media to effectively drive traffic, increase brand visibility, and generate leads.

Public Relations

We crafted articles and press releases to promote their services and encourage app usage.

Activation

We designed an on-ground activation campaign that directly engaged users and stimulated interest in Avis Philippines' services.

THE result

Within just three months, we achieved over 10,000 app downloads and a notable increase in app bookings for Avis Philippines. Our strategic social media efforts generated significant reach and engagement, enticing users to trial the app and elevating overall brand awareness. Avis Philippines is now more connected than ever, reinforcing its position as the go-to choice for car rentals in the country.