CLIENT’S BACKGROUND
Global Integrated Contact Facilities (GICF) Inc. is a medium-scale, diversified, leading IT-BPM firm in the Philippines. With a dedicated team of seasoned professionals, each boasting an impressive average of 15 years of experience, GICF delivers tailored, flexible, and cost-efficient solutions that empower businesses to thrive at every stage of their journey.
GICF takes pride in being a Filipino-owned and led enterprise where the core value of malasakit—genuine care for clients and employees alike—permeates the organizational culture. This leadership, vision, and talent are what make GICF extraordinarily effective in driving results for its clients.
OUR PROCESS
THE PROBLEM
As the landscape of business continues to evolve, GICF recognized the imperative to reposition itself to foster growth and innovation. The challenge was clear: GICF needed to redefine its name in a way that not only reflects its capabilities but also positions it as a competitive player in the global IT-BPM arena.
THE brief
Refresh GICF's visual identity to enhance brand strength and visibility and to position the company for further scaling and evolution.
THE solution
We embarked on a transformative journey to refresh GICF's brand identity, resulting in a dynamic new look that resonated with its mission and values. Key initiatives included:
Content Production
We conducted a professional content shoot aligned with the revitalized brand aesthetic, showcasing the essence of GICF’s offerings and culture.
Logo & Visual Collaterals
We developed a new logo and visual identity that reflected GICF’s forward-thinking approach and commitment to excellence.
Website Design & Development
We created a user-friendly website that serves as a digital hub for GICF, highlighting services and engaging potential clients effectively.
Content Creation & Social Media Management
Crafted compelling copy and eye-catching graphics tailored for GICF’s social media platforms and strategically posted engaging content designed to maximize reach and interaction.
THE result
The result was a revitalized GICF, poised for success in a competitive market. With a compelling new brand identity and a strategic approach to communication, GICF became equipped and ready to tackle the challenges of a competitive industry. The fresh visual identity not only captured the essence of the company but also resonated with clients and partners, inviting them to be part of GICF’s journey. This transformation positioned GICF as a formidable player in the IT-BPM industry, equipped to explore new frontiers and achieve lasting success.