CLIENT’S BACKGROUND
From its humble beginnings as a small start-up, Lapid's Freshly Popped Chicharon has grown into an iconic brand in the Philippines famed for its distinct taste, signature crunch, and exceptional shelf-life. With unwavering quality, Lapid's is the only accredited chicharon supplier for several top multinational and transnational food corporations—and, in 1998, Lapid’s was recognized as a finalist in the Likas Pinoy Best Product Category by the Philippine Association of Food Technologists, Inc., further solidifying its status as a Filipino favorite.
OUR PROCESS
THE PROBLEM
Despite being a well-known brand with a loyal following, Lapid's was anchored in a traditional brick-and-mortar business model. With the rapid rise of e-commerce and shifting consumer expectations in the food and beverage industry, Lapid's found itself lacking a modern and responsive e-commerce platform, making it harder to keep up with the evolving food and beverage landscape.
THE brief
Create a modern, SEO-optimized website that showcases Lapid’s brand and products while providing a smooth, responsive experience on both desktop and mobile.
THE solution
Our strategy for this project was a comprehensive website revamp, which included design and development aspects such as:
Digital Infrastructure Setup
Building a robust framework for seamless online operations.
Website Design & Development
Crafting an intuitive, visually engaging website that reflects Lapid’s heritage and product excellence.
On-Page & Technical SEO
Enhancing search engine visibility to drive organic traffic
Order Management
Integrating streamlined processes to handle high order volumes efficiently
THE result
The launch of Lapid’s new website brought immediate, impressive growth. Within just one month, online sales saw a remarkable six-digit increase, with orders flowing in at a volume with orders flowing in at a rate that was never before seen through their traditional brick-and-mortar business model times higher than before. Improved SEO positioning catapulted Lapid’s to higher Google rankings, making it easier for old and new customers alike to find and enjoy their favorite chicharon. With this transformation, Lapid’s has firmly secured its place as the top-of-mind brand in the local chicharon business.