CLIENT’S BACKGROUND
Ninja Van's mission is to provide a consistently outstanding logistics experience for shippers and shoppers alike across the diverse Southeast Asian markets in which it operates.
Founded in 2014, Ninja Van emerged from humble beginnings—a second-hand van—designed to streamline logistics for the founders' fashion retail venture. Drawing on their experiences in the online retail space, the founders recognized a pressing need for a more efficient way to deliver and track packages. Thus, Ninja Van was born. Today, Ninja Van operates in six of SEA region’s key markets - Singapore, Malaysia, Indonesia, Vietnam, Philippines, and Thailand.
OUR PROCESS
THE PROBLEM
To truly resonate with its target audience—busy moms and entrepreneurial business owners—Ninja Van needed to create a sense of relatability and recall. The aim was to connect with these audiences on a personal level, illustrating how Ninja Van's services can seamlessly fit into their daily hustle.
THE brief
Ignite genuine engagement and foster a strong connection with Ninja Van’s core audience of busy moms and entrepreneurial business owners. Create an authentic and relatable influencer marketing campaign on TikTok and amplify Ninja Van's “Todo Hustle, No Hassle” campaign by showcasing real reactions that resonate with the target market.
THE solution
We developed a comprehensive influencer marketing strategy that included:
Influencer Outreach & Management
Identified and connected with relevant influencers to amplify brand messaging, and fostered strong relationships to facilitate collaboration and ensure seamless campaign execution.
Content Briefing
Provided influencers with clear guidelines and key messaging to ensure alignment with the brand's goals.
Performance Tracking
Monitored campaign metrics to assess effectiveness and optimize future strategies based on insights gathered.
THE result
The campaign successfully generated significant buzz on TikTok, enhancing brand recall and relatability among the target audience. Through authentic content and relatable narratives, we created conversation around the "Todo Hustle, No Hassle" initiative, solidifying Ninja Van's position as the go-to logistics partner for working moms and budding entrepreneurs in Southeast Asia.