Senior Business Development Director
The Senior Business Development Director is a senior leadership role responsible for driving the agency’s overall business growth strategy, managing high-profile client acquisitions, and expanding market presence. This role involves leading a team of business development professionals, establishing long-term partnerships, and contributing to the agency’s revenue goals. This position is instrumental in shaping the agency’s growth direction and ensuring its competitive position in the market.
Scope of Work
Oversee the agency’s business development strategy and lead efforts to acquire high-value clients.
Develop and manage relationships with top-tier clients, strategic partners, and industry leaders.
Drive revenue growth by identifying new markets, expanding service offerings, and fostering long-term business partnerships.
Roles and Responsibilities
Strategic Business Development Leadership
Define and execute the agency’s business development strategy, aligning it with the overall business objectives.
Lead efforts to acquire new high-profile clients and expand the agency’s footprint in key industries.
Identify opportunities for agency growth through market expansion, new service offerings, and strategic partnerships.
Team Leadership & Development
Lead and mentor a team of business development professionals, providing guidance on sales strategies, client engagement, and deal closing.
Set sales targets and performance goals for the business development team, ensuring alignment with agency revenue objectives.
Conduct regular performance reviews and provide ongoing training and development opportunities to the team.
High-Level Client Engagement
Manage relationships with top-tier clients, ensuring long-term partnerships and identifying opportunities for account expansion.
Oversee contract negotiations, pricing discussions, and terms of agreement with major clients.
Serve as the face of the agency in key client meetings, presentations, and industry events.
Partnership Development
Establish and nurture strategic partnerships with other businesses, technology providers, and industry influencers to enhance the agency’s offerings and market position.
Explore new business opportunities through mergers, acquisitions, or joint ventures that can strengthen the agency’s capabilities.
Market Expansion & Industry Expertise
Stay ahead of industry trends, emerging technologies, and market demands to inform business development strategies.
Conduct in-depth market analysis to identify new sectors, industries, and geographic markets for agency expansion.
Represent the agency at industry conferences, panels, and networking events to enhance its market presence and generate leads.
Revenue Tracking & Reporting
Lead the development of revenue forecasts, sales reports, and business development KPIs, providing insights to the executive team.
Track overall performance of business development initiatives, identifying areas for improvement and optimizing processes.
Ensure that revenue targets and business growth objectives are consistently met or exceeded.
Bachelor’s degree in Business, Marketing, or a related field.
12+ years of experience in business development or sales, with a strong focus on digital marketing or advertising.
Proven experience in managing high-value client relationships and closing large deals.
Excellent leadership, strategic thinking, and project management skills.
In-depth knowledge of digital marketing services and industry trends.
Strong business acumen, with a track record of meeting or exceeding revenue goals.
Ability to manage and mentor a team, providing guidance and support in their professional development.