Digital Account Manager
The Digital Account Manager supports client relationships by managing communication, coordinating timelines, and ensuring successful digital marketing campaigns. This role requires strong organizational skills and a willingness to learn under experienced managers. Responsibilities include managing multiple accounts, developing client relationships, and delivering strategies that meet or exceed expectations, requiring a deeper understanding of digital marketing and autonomy.
Scope of Work
Coordinate project timelines and deliverables across internal teams.
Ensure successful execution of digital marketing strategies in line with client objectives.
Manage client relationships and develop digital marketing strategies tailored to client needs.
Ensure timely delivery of projects, manage campaign performance, and report on ROI.
Roles and Responsibilities
Client Relationship Management
Serve as the main point of contact for mid-tier and larger accounts, fostering long-term client relationships.
Communicate regularly with clients to discuss progress, performance metrics, and ongoing campaign adjustments.
Provide strategic recommendations to clients based on campaign performance and industry trends
Client Communication
Act as the main point of contact for assigned small-to-medium accounts, ensuring regular communication with clients.
Provide timely updates to clients on the status of ongoing campaigns and deliverables.
Address client questions and concerns, escalating complex issues to senior team members when necessary.
Campaign Coordination
Assist in the planning, scheduling, and delivery of digital marketing campaigns.
Coordinate with internal teams (design, content, SEO, paid media) to ensure deliverables are met on time.
Track project timelines, and ensure that all tasks are completed within deadlines.
Reporting & Performance Monitoring
Prepare basic reports on campaign performance, including social media, SEO, PPC, and email marketing metrics.
Analyze performance data and provide insights to clients on areas of improvement.
Ensure reports are delivered on schedule and meet client expectations.
Client Strategy Support
Participate in client meetings to gather requirements and contribute to the development of marketing strategies.
Work with senior team members to create proposals, project plans, and campaign timelines.
Support in managing project budgets and ensuring campaigns remain within allocated resources.
Campaign Oversight
Manage the execution of multi-channel campaigns, ensuring on-time and quality delivery across all touchpoints.
Work closely with the content, creative, and technical teams to ensure campaign components are cohesive and aligned with the strategy.
Monitor project timelines and budgets, making adjustments to ensure projects stay within scope.
Performance Reporting & Analytics
Analyze campaign data to assess effectiveness and provide recommendations for optimization.
Deliver detailed reports on campaign performance, providing actionable insights for future improvements.
Regularly present reports to clients and senior management, highlighting successes and areas for growth.
Team Collaboration
Work cross-functionally with internal teams (SEO, paid media, content, creative) to align on client deliverables.
Ensure team members are clear on campaign goals and deliverables.
Mentor junior account managers and assist in their professional development.
Bachelor's degree in Marketing, Communications, Business, or a related field.
4-6 years of experience in digital marketing or account management, preferably within an agency setting.
Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing.
Excellent organizational and project management skills with the ability to manage multiple accounts simultaneously.
Exceptional verbal and written communication skills, with the ability to present complex information clearly.
Strong problem-solving skills with a proactive approach to addressing challenges and identifying opportunities.
Willingness to stay current with industry trends and continuously improve skills and knowledge.