Senior Digital Account Manager
The Senior Digital Account Manager is a senior-level role responsible for leading the agency’s largest client accounts and managing high-level digital marketing strategies. This role requires deep expertise in digital marketing, strong client relationship management skills, and the ability to drive results through cross-functional teams. The Senior Digital Account Manager is a strategic advisor to clients and plays a key role in business growth.
Scope of Work
Lead client relationships for key accounts, ensuring the delivery of high-impact digital marketing strategies.
Serve as a trusted advisor, offering strategic insights and recommendations to drive client success.
Mentor and lead a team of junior account managers, ensuring consistency and excellence across the agency.
Roles and Responsibilities
Client Leadership & Strategy
Act as the strategic lead for the agency’s largest and most complex accounts, driving the overall direction of digital marketing initiatives.
Build and maintain strong client relationships, acting as a trusted advisor and ensuring long-term client satisfaction.
Lead the development of high-level digital marketing strategies across multiple channels, ensuring they align with the client’s business objectives.
High-Level Campaign Management
Oversee the planning and execution of large-scale, multi-channel digital campaigns, including paid media, SEO, content marketing, email, and social media.
Manage and optimize large campaign budgets to maximize ROI for clients.
Ensure that all campaigns are delivered on time, within scope, and at the highest quality standards.
Advanced Data Analysis & Reporting
Analyze complex performance data across multiple channels, providing insights that guide future marketing decisions.
Present in-depth reports and strategic recommendations to clients, showcasing how campaigns have impacted business growth.
Implement advanced analytics tools and dashboards to track performance, optimize campaigns, and demonstrate ROI.
Team Leadership & Development
Lead a team of junior and mid-level account managers, ensuring consistency in client communication and project management.
Provide mentorship, training, and professional development for team members to build their digital marketing knowledge and skills.
Collaborate with other department leads to ensure seamless execution of campaigns across teams (SEO, paid media, content, creative, etc.).
Client Growth & Retention
Identify opportunities for upselling and cross-selling additional digital marketing services to existing clients.
Work with business development and sales teams to create proposals and pitch new ideas to current clients.
Ensure long-term client retention by consistently delivering measurable results and value through agency services.
Strategy Development & Execution
Lead the development of digital marketing strategies across SEO, PPC, social media, content marketing, and email.
Collaborate with clients to understand their business goals and create tailored marketing solutions.
Oversee the execution of client campaigns from start to finish, ensuring alignment with objectives and KPIs.
Bachelor's degree in Marketing, Communications, Business, or a related field.
4-6 years of experience in digital marketing or account management, preferably within an agency setting.
Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing.
Excellent organizational and project management skills with the ability to manage multiple accounts simultaneously.
Exceptional verbal and written communication skills, with the ability to present complex information clearly.
Strong problem-solving skills with a proactive approach to addressing challenges and identifying opportunities.
Willingness to stay current with industry trends and continuously improve skills and knowledge.