Digital Director

The Digital Director oversees digital marketing strategies, leads teams, manages client relationships, and ensures satisfaction. This role involves strategic planning, campaign oversight, team management, and innovation. The Director manages campaigns, executes strategies, and ensures client goals are met, blending hands-on work with leadership. They coordinate with internal teams and support digital strategy development, working with senior leadership for strategic growth.

Scope of Work

  • Develop and implement digital marketing strategies for clients, managing multi-channel campaigns and ensuring their successful execution.

  • Lead and mentor a team of digital marketing specialists, ensuring the effective delivery of campaigns.

  • Collaborate with clients and internal teams to align digital marketing strategies with client goals and KPIs.

Roles and Responsibilities

Strategy Development & Execution

  • Lead the development of digital marketing strategies across SEO, PPC, social media, content marketing, and email marketing.

  • Collaborate with clients to understand their business objectives and tailor digital strategies that drive measurable results.

  • Oversee the execution of multi-channel campaigns, ensuring alignment with client goals, timelines, and budgets.

Team Leadership & Development

  • Manage and mentor a team of digital marketing specialists, delegating tasks, overseeing work quality, and providing professional development.

  • Conduct regular performance reviews for team members, offering feedback and identifying areas for growth.

  • Foster a collaborative team environment, encouraging innovation and problem-solving.

Client Relationship Management

  • Serve as the primary point of contact for key clients, managing relationships and ensuring their digital marketing needs are met.

  • Present digital marketing strategies, reports, and recommendations to clients, providing expert insights on how to optimize campaigns.

  • Address client concerns and ensure that campaigns deliver the expected results, working to maintain long-term client satisfaction.

Data-Driven Insights & Optimization

  • Analyze digital marketing performance data, identifying trends, and providing actionable insights to improve campaign outcomes.

  • Use data to inform strategic decisions, optimizing campaigns for better engagement, conversions, and ROI.

  • Present in-depth reports to clients, outlining performance metrics, successes, and opportunities for future improvements.

Innovative Campaign Development

  • Stay up to date with digital marketing trends, tools, and technologies to propose innovative solutions for clients.

  • Work with creative and technical teams to develop cutting-edge digital marketing initiatives that drive engagement and growth.

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

  • Minimum of 10-12 years of experience in digital marketing, with at least 5 years in a leadership role.

  • Proven track record of developing and executing successful digital marketing strategies.

  • Strong understanding of SEO, PPC, social media, content marketing, and email marketing.

  • Excellent leadership and team management skills, with experience mentoring senior professionals.

  • Exceptional communication and presentation skills, with the ability to influence high-profile clients.

  • Proficient in data analysis and using analytics tools to drive decision-making.

  • Ability to stay updated with the latest industry trends and technologies.

  • Experience in managing large-scale, multi-channel campaigns.

  • Strong problem-solving skills and a strategic mindset.

Qualifications