Senior Digital Director
The Senior Digital Director sets the strategic direction for digital marketing services, oversees major initiatives, manages high-profile client relationships, and leads the team. This role is crucial for driving agency growth through innovative strategies for client success.
Scope of Work
Lead the agency’s digital marketing strategy at the highest level, driving innovation and overseeing large-scale campaigns.
Manage and develop a team of digital marketing professionals, ensuring the effective execution of strategies across multiple channels.
Build and maintain relationships with high-profile clients, ensuring their business goals are met through digital marketing.
Roles and Responsibilities
Strategic Leadership & Innovation
Set the strategic direction for the agency’s digital marketing services, leading the development of innovative, results-driven campaigns.
Oversee the execution of complex, multi-channel digital marketing strategies for high-profile clients, ensuring alignment with business goals.
Identify new digital marketing opportunities and propose innovative solutions to stay ahead of industry trends and competitors.
Team Leadership & Mentorship
Lead and mentor a team of senior digital marketing professionals, providing guidance, training, and career development opportunities.
Set performance expectations for the team, ensuring consistent delivery of high-quality work that aligns with client objectives.
Foster a culture of innovation, collaboration, and continuous improvement within the digital marketing department.
High-Level Client Relationship Management
Serve as the primary strategic advisor to high-profile clients, providing expert recommendations on digital marketing strategies that drive business growth.
Lead client presentations, showcasing campaign results, insights, and future strategies to enhance long-term relationships.
Ensure client satisfaction by delivering outstanding results and maintaining strong, long-term partnerships.
Data-Driven Decision Making
Lead the analysis of digital marketing performance across all channels, using advanced analytics to drive data-informed decision-making.
Present in-depth performance reports to clients, outlining successes, challenges, and recommendations for optimization.
Implement advanced data tracking and measurement systems to improve campaign effectiveness and ROI.
Business Growth & Expansion
Collaborate with the agency’s executive leadership to drive business growth by expanding digital marketing services, acquiring new clients, and enhancing existing client relationships.
Identify and pursue opportunities for upselling and cross-selling digital marketing services to existing clients.
Contribute to the development of new service offerings and solutions that align with emerging market demands.
Industry Expertise & Thought Leadership
Stay ahead of the latest digital marketing trends, technologies, and best practices, serving as a thought leader both within the agency and the broader industry.
Represent the agency at industry events, conferences, and webinars, positioning the agency as a leader in digital marketing.
Foster partnerships with technology providers, influencers, and industry experts to enhance the agency’s digital marketing capabilities.
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
12+ years of experience in digital marketing, with at least 5 years in a leadership role.
Proven track record of developing and executing successful digital marketing strategies.
Strong understanding of SEO, PPC, social media, content marketing, and email marketing.
Excellent leadership and team management skills, with experience mentoring senior professionals.
Exceptional communication and presentation skills, with the ability to influence high-profile clients.
Proficient in data analysis and using analytics tools to drive decision-making.
Ability to stay updated with the latest industry trends and technologies.
Experience in managing large-scale, multi-channel campaigns.
Strong problem-solving skills and a strategic mindset.