Digital Marketing Specialist I

The Digital Marketing Specialist I is responsible for supporting the agency's marketing efforts through the execution of basic digital marketing tasks. This role is entry-level, designed for individuals with foundational digital marketing knowledge, and requires hands-on experience with various digital marketing channels, including SEO, social media, content marketing, and paid media.

Scope of Work

  • Assist in the execution of digital marketing strategies across multiple platforms.

  • Provide support to senior team members by performing foundational tasks related to campaign setup, content management, and reporting.

  • Learn and apply digital marketing tools and techniques under supervision.

Roles and Responsibilities

Content Creation & Social Media Management

  • Assist in writing and scheduling social media posts across platforms like Facebook, Instagram, and LinkedIn.

  • Help create content for blog posts, email newsletters, and social media graphics.

  • Monitor and engage with social media audiences by responding to comments and messages

SEO Support

  • Conduct basic keyword research and competitor analysis using tools like Google Keyword Planner and SEMrush.

  • Implement on-page SEO tasks such as optimizing meta tags, alt text, and internal linking.

  • Monitor website performance using tools like Google Analytics and report findings to senior team members.

Paid Media Campaign Support

  • Assist in setting up basic Google Ads and Facebook Ads campaigns.

  • Perform basic ad optimization, such as adjusting targeting or budgets based on performance.

  • Compile reports on key metrics like clicks, impressions, and conversions to inform campaign success.

Email Marketing Support

  • Help design and schedule email marketing campaigns using platforms like Mailchimp or Go High Level.

  • Assist in managing email lists and audience segmentation.

  • Track basic email performance metrics, including open rates and click-through rates, and provide insights for improvement.

Reporting & Analytics

  • Collect data from various digital marketing channels, including social media, Google Analytics, and paid campaigns.

  • Assist in preparing performance reports that highlight key metrics.

  • Learn to use analytics tools and dashboards to provide basic insights into campaign performance.

  • 1-2 years of experience in the field.

  • A degree in Marketing, Communications, Business, or a related field.

  • Good understanding of digital marketing principles.

  • Excellent written and verbal communication skills.

  • Familiarity with social media platforms (Facebook, Instagram, LinkedIn, etc.).

  • Eagerness to learn and adapt in a fast-paced environment.

  • Strong organizational skills and attention to detail. 

Qualifications