Digital Marketing Specialist III

The Digital Marketing Specialist III is a senior-level role responsible for leading the agency’s most complex digital marketing strategies and campaigns. This individual is an expert in digital marketing and serves as a mentor to junior team members. They are responsible for delivering results across multiple marketing channels, managing key client accounts, and driving business growth.

Scope of Work

  • Lead the planning and execution of advanced digital marketing campaigns across SEO, PPC, social media, email, and content marketing.

  • Develop and optimize comprehensive digital strategies for high-profile clients, ensuring their business objectives are met.

  • Serve as a key advisor and mentor to junior team members, providing leadership and guidance.

Roles and Responsibilities

Strategy Development & Campaign Execution

  • Plan and execute multi-channel digital marketing campaigns, including SEO, PPC, social media, and email marketing.

  • Create content calendars, ensuring the timely delivery of content across all channels.

  • Optimize campaign elements (keywords, creatives, targeting) to improve performance.

High-Level Strategy Development

  • Develop and execute digital marketing strategies that align with client business objectives, including long-term growth plans.

  • Conduct in-depth market research, competitor analysis, and audience segmentation to create tailored digital marketing plans.

  • Lead cross-channel strategies that integrate SEO, paid media, social media, and content marketing.

Advanced SEO & Technical Optimization

  • Lead advanced SEO initiatives, including technical SEO audits, mobile optimization, site speed enhancements, and schema markup.

  • Implement and manage off-page SEO strategies such as link-building and influencer outreach.

  • Track and analyze SEO performance across multiple client accounts, using data to drive continuous improvement.

Paid Media Strategy & Optimization

  • Manage large-scale paid advertising campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).

  • Implement advanced PPC strategies, including conversion rate optimization (CRO), audience retargeting, and dynamic ad creation.

  • Provide regular insights and recommendations to optimize campaign performance and maximize ROI.

Data Analysis & Insights

  • Lead in-depth analysis of campaign performance across all digital channels, providing actionable insights to improve results.

  • Use advanced analytics tools and dashboards (Google Data Studio, HubSpot, etc.) to track and visualize KPIs.

  • Present detailed, data-driven reports to clients, highlighting successes and areas for optimization.

Client Relationship Management

  • Act as the primary contact for key clients, ensuring their digital marketing goals are met through strategic campaigns.

  • Provide clients with expert advice on emerging digital marketing trends and best practices.

  • Lead client meetings, presentations, and strategy discussions, ensuring client satisfaction and retention.

Leadership & Mentorship

  • Lead and mentor a team of junior and mid-level digital marketing specialists, ensuring their work aligns with agency standards.

  • Provide training and professional development opportunities for team members, ensuring the growth of internal talent.

  • Foster a collaborative and innovative team environment, encouraging creative problem-solving and knowledge sharing.

  • 4-6+ years of experience in the field.

  • A degree in Marketing, Communications, Business, or a related field.

  • Good understanding of digital marketing principles.

  • Excellent written and verbal communication skills.

  • Familiarity with social media platforms (Facebook, Instagram, LinkedIn, etc.).

  • Eagerness to learn and adapt in a fast-paced environment.

  • Strong organizational skills and attention to detail. 

Qualifications