Senior Digital Marketing Specialist Lead
The Senior Digital Marketing Specialist Lead is a senior leadership role responsible for overseeing large-scale digital marketing campaigns and managing a team of specialists. This role requires deep expertise in digital marketing strategy, advanced analytics, and team leadership. The Senior Digital Marketing Specialist Lead works closely with clients, driving digital marketing success and ensuring long-term business growth.
Scope of Work
Lead the development and execution of high-level digital marketing strategies across large-scale client accounts.
Manage and mentor a team of digital marketing specialists, fostering professional growth and ensuring top-notch performance.
Collaborate with senior management and clients to deliver strategic marketing solutions that achieve business goals.
Roles and Responsibilities
High-Level Strategy & Campaign Leadership
Develop comprehensive digital marketing strategies that span SEO, PPC, social media, content marketing, and email marketing for large-scale client accounts.
Oversee the execution of complex multi-channel campaigns, ensuring they are aligned with client objectives, timelines, and budgets.
Lead cross-functional teams to ensure cohesive and successful campaign delivery across all digital touchpoints.
Team Leadership & Development
Lead and manage a team of junior and mid-level digital specialists, providing direction, coaching, and support.
Foster a culture of innovation, collaboration, and continuous learning within the digital marketing team.
Provide mentorship to team members, helping them develop advanced skills and knowledge in digital marketing.
Advanced SEO, PPC & Analytics
Lead advanced SEO strategies, including technical SEO, content optimization, mobile optimization, and advanced site audits.
Oversee and optimize large-scale PPC campaigns across multiple platforms, implementing strategies like dynamic ads, audience segmentation, and retargeting.
Utilize advanced analytics tools to track campaign performance, generate insights, and refine strategies to achieve maximum ROI.
Client Relationship & Strategic Consultation
Act as a trusted advisor to high-profile clients, providing strategic guidance on digital marketing initiatives and trends.
Lead client meetings, presenting detailed reports on campaign performance and offering expert recommendations for future initiatives.
Ensure long-term client satisfaction by continuously delivering measurable results that contribute to their business objectives.
Data-Driven Reporting & Optimization
Lead the development of in-depth performance reports, integrating data from various marketing channels to provide a holistic view of campaign success.
Present insights and recommendations to clients and senior management, identifying opportunities for optimization and growth.
Implement advanced tracking and analytics methodologies to enhance data-driven decision-making.
New Business Development & Growth
Collaborate with the business development team to identify and pursue opportunities for upselling and cross-selling digital marketing services to existing clients.
Play a key role in new client acquisition by developing and presenting strategic proposals that showcase the agency’s expertise in digital marketing.
6-8+ years of experience in the field.
A degree in Marketing, Communications, Business, or a related field.
Excellent understanding of digital marketing principles and strategies.
Excellent written and verbal communication skills.
Extremely knowledgeable with social media platforms (Facebook, Instagram, LinkedIn, etc.).
Eagerness to learn and adapt in a fast-paced environment.
Strong organizational skills and attention to detail.