ROYAL GEM
With over three decades of honed craftsmanship and experience in the high-end jewelry business, Royal Gem offers exquisite pieces from high-quality diamonds to rare South Sea pearls that are curated to be a cut above the rest.
-
To personify the Royal Gem woman and solidify its positioning as an aspirational brand.
-
To capture a wider range of audience through a campaign that would reflect the brand’s aspirations.
-
Studio Sixteen put Royal Gem’s primary ambassador at the center of its Modern Woman campaign. Through the proper use of visual communication strategies and a successful campaign execution, Studio Sixteen was able to communicate the brand’s message and connect with a wider audience.
