PURE LIVING
Launched in 2021 by sisters Heart Evangelista and Camille Ongpauco, Pure Living is a lifestyle brand that promotes attainable luxury through affordable beauty and wellness products. Using a unique business model, they provide an empowering platform for modern-day entrepreneurs to start their own business through community and partnership-building.
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To establish the brand’s social media presence and position it as a new key player in the beauty and wellness industry.
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To introduce the brand to its audience by communicating and promoting a luxurious yet attainable lifestyle at the center of its proposition.
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Studio Sixteen revamped Pure Living’s social media thrust by adapting a lifestyle-centered approach that cascaded in all its platforms. By setting a soft-sell and organic tone, Studio Sixteen was able to increase its follower base and set it apart from other competitors in its niche.
