Social Media Content Calendars: Do I Really Need It?
As fun and thrilling spontaneity can be, there is no doubt that careful planning aided with proper strategic movement will be the key to success in any project or campaign. The best tool for any and such plans: the good 'ol calendar.
But what if your content bank is overflowing with good material to be published? It doesn't matter. Plotting out on a calendar which materials are to be posted will ensure the best results for your brand as well as make sure all materials in your content bank is used.
Source: hubspot.com
In the realm of marketing, nothing is truly more reliable than a calendar! So let's get into it: here are five tips on how and why you should build and use a social media content calendar.
1. Don't be afraid to study and use different kinds of calendars
With technology continuously stepping up its game, there are a plethora of online and digital calendars that can prove themselves useful depending on the tools made available to you. It may take some getting used to it first, but you’ll only need a small amount of time to explore in order to get all your ducks in a row for years to come.
2. Use online synchronized calendars when working with teams
There is no problem with setting your personal calendars. However, using online calendars that can be shared and synchronized with your team will definitely help. It is a big deal to know that every member in the team is on the same page with regards to schedules. Not only does it become some form of a movement trail, it can also help provide better communication between members.
3. Each calendar has tools. Use them!
Color coding, file attachments, repeat schedules — these are just some of the available tools that in online calendars that can help differentiate one plot from another. For example, you can use color coding as a means to tell if content has already been edited, approved, or posted. Let's say you need to see written or media documents, check for attachments!
4. Take note of how your content is doing.
The cool thing about online calendars is that it'll be easier for you to determine whether or not one posting worked better than another. This will help you identify opportunities for future content as well as give you a bird's eye view of it. With it, you'll be able to understand how your material works with themes and trends as time goes by.
5. Be committed to consistently using your calendar.
Just like skin care routines, being committed to your calendar is surely a discipline many will benefit from. Check on it daily and use it to cross reference other future content you might want to put out. There might be some things about one topic that have not even been covered. You might want to publish those!
Over time, your content will get better and gain more attention and engagements. Studying your content calendar and conducting a social media audit with it will help you evolve!
Regardless of what professional field you're working in, there is no denying that calendars are seriously a god-send.
Need a starter calendar? Our creative team made one just for you! Click on the link below and get started on those plans.
